Unify the identity of a rising start up with a series of digital assets.

client
project
Brand and Digital Works
deliverables
  • CREATIVE DIRECTION
  • PATTERN LIBRARY AND DIGITAL STYLE GUIDE
  • CORPORATE COMMUNICATIONS
  • USER EXPERIENCE
  • VISUAL DESIGN
  • WIREFRAME DESIGN
  • FRONT-END DEVELOPMENT

Growing up meant that Secure Code Warrior needed to consolidate their assets, define a brand direction and update digital assets with a tight budget and a small team.

Challenge

  • Update the brand guidelines to meet the brand vision, updating assets and documenting.
  • Create a robust pattern library and style guide setting up tools that can be used by the team in line with the brand.
  • Design a learning portal to consolidate the updated brand and take technology die-hards along for the ride.

Solution: A strong brand to appeal to a dual audience

  • As the company grew so did the audience they needed to communicate with, reaching beyond the initial technical team to the corporate team in software procurement and CEOs.
  • Clients that include top banks, broadcasters and large online retailers wanted to trust the spend on this training framework.
  • Developers needed to be engaged and progressing through modules, results needed to be reported back to leaders.
custom icon font

Outcome

A brand toolkit.

The final outcome was a cohesive brand and asset rollout that can be implemented within the team.

Design leadership as a contractor through the implementation of style guides, and a font icon, a pattern library and setting up tools like Canva for the team to use.